Miso3
Technology/Start Up
Results
Platform became the source of truth for vendor usage and spend Internal teams used reports to identify over $150,000 in annual software redundancies Finance lead remarked: “We can finally align our budget to actual usage. We’ve never had that clarity.” Helped transform audits from a manual, frustrating process into a strategic cost-saving opportunity
Link
Telecom Vendor Management Platform
From bloated audits to real-time clarity—with adoption to match
My Role
Product Designer & UX Strategist (sole designer)
Project Type: SaaS redesign (MISO3)
Team: Me (Design), CEO, 2 Engineers, 1 Client Success Lead
Duration: 12 months
The Problem
A B2B services company couldn’t track 25+ telecom vendors.
65% of software subscriptions lacked ownership or visibility.
70% of audit hours were spent compiling data—not analyzing it.
Spreadsheets ruled the process. Adoption of the initial MVP was low, despite functional improvements.
The Goal
Build a centralized vendor management tool that users actually want to use—without forcing them to abandon familiar habits. Success meant:
Reducing audit preparation time
Aligning ownership with actual usage
Replacing manual spreadsheets
Driving consistent internal adoption
Research Insights
Spreadsheets weren’t the enemy—they were the workflow. Users didn’t reject the tool; they rejected unfamiliar structure.
Adoption blockers were behavioral, not technical.
Clarity mattered, but input friction mattered more.
Key Iteration
Initial design: Form-based, structured input
User feedback: “I already track this in Excel. Why do it twice?”
Revised design:
Spreadsheet-style grid with inline editing, keyboard navigation, and paste support
Real-time validation, usage lookups, and auto-suggestions
Context-aware reports generated directly from user inputs
Outcome: Excel familiarity with product-level control.
Results
Metric | Before | After | Change |
|---|---|---|---|
Audit Preparation Time | 20+ hours | 6 hours | 70% decrease |
Ownership Alignment | 35% | 91% | 160% improvement |
Monthly Active Users | 28% | 84% | 3× increase |
Spreadsheet Dependency | High | Minimal | Significantly reduced |
Report Accuracy (User Rated) | Low | 4.8/5 average | Substantial improvement |
“We can finally align our budget to actual usage. We’ve never had that clarity.”
— Finance Lead
Design Highlights
Familiar spreadsheet-like interface minimized learning curve
Smart validation prevented duplicate or invalid entries
Custom reports auto-generated from live data
Guided onboarding increased first-week engagement
Reflection
Solving the right problem is more valuable than solving the most visible one.
We learned that technical success doesn’t guarantee adoption—friction does. By designing around users’ existing behavior, we earned their trust and created lasting value.
Next Steps
Add bulk import with validation preview
Build role-specific dashboards
Integrate Slack notifications for renewal and audit alerts
