I design UX systems that survive the CFO conversation.
+5% member retention at RAPS. 40 payment products unified at Vanco. Saudi healthcare licensing shipped at Seha. OOUX-grade IA and KPI-tree measurement — outcomes finance can defend.
— i’ve worked with
Vanco Payments
T-Mobile
AAMC / MCAT
Fusedash
Seha
MISO3
“Working with Dima was a delight. He brought genuine empathy to every interface decision and communicated with the kind of clarity that made cross-functional work actually move.”
Senior product designer · Fusedash (current)
Senior product designer · Vanco Payments
Lead interaction designer · MISO3 (3y 11m)
— featured case study · seha
An OOUX-grounded healthcare licensing platform for Saudi Arabia's institutional operators.
Consulting engagement on a regulated licensing platform — OOUX/ORCA run from the stakeholder brief outward. The deliverable is an object model the regulator and the operator share, and an IA defensible against scope drift across 1 regulated domain.
Seha — healthcare licensing for Saudi Arabia's institutional operators
OOUX/ORCA from stakeholder brief · regulated-domain product design
Licensing platform grounded in an object model the regulator and the operator share
— selected work
Engagements where the measurement plan shipped alongside the pixels.